Services
We help companies grow and scale by optimizing their operations, elevating their client experience, and streamlining their sales and marketing.
Marketing automation and
sales enablement
Put simply, our goal with this service is to help companies generate more website traffic and get that traffic to bite—whether that means buying your products or simply getting in touch.
Some of the solutions we employ to do that:
CRM implementation and optimization
The first step for any robust digital marketing and sales operation is to have great information and insights about your contacts—CRMs are at the heart of that process. We are certified HubSpot providers but also have experience implementing some of the world’s most popular CRMs.
Lead acquisition and nurturing
We help clients set up and use the digital infrastructure required to generate leads and move them through the marketing and sales funnel towards successful closing.
Websites and mobile app
development
Websites and mobile apps are our bread and butter. Whether it’s a new or revamped website or a sleek mobile application, we have the taste, expertise, and experience to build you a solution your users will love.
Combined, our team has completed over 70 web, mobile application, and system integration projects.
Websites
Websites should be more than just a digital storefront. Our growth-driven approach to web development relates to your website as the most important marketing and sales tool for your business—and we build them accordingly.
Mobile applications
One of our favorite things to work on, we’ve developed several mobile apps. What makes our apps effective is the thinking behind them—we seek to build mobile apps that are powerfully integrated, easy to use, and highly relevant for the on-the-go user.
Custom web applications and
system integrations
Complex web applications and systems integrations are where we differentiate ourselves. While we have the experience and expertise to develop highly customized solutions, our stubborn focus on exceptional user experience is what gives us our edge.
Custom web applications
These are web-based software solutions (think: Netflix) designed to meet a specific business purpose. For example, it could be a client portal, a publishing system, an online marketplace, an inventory management system, etc.
System integrations
We can help you integrate existing systems (e.g. your website with your CRM or your accounting system with your inventory system). Deep integration is crucial for any company seeking to leverage their data to draw the kind of insights that lead to profitable business decisions.
Efficient data management and leveraging is imperative
Data silos are a persistent challenge for 90% of organizations. Integration demands are increasingly cited for more data scientists, business analysts, and customer support staff. The biggest challenges lie with incorporating data-derived insight into user-facing apps.
Source: MuleSoft’s seventh annual Connectivity Benchmark Report, in partnership with Vanson Bourne and Deloitte Digital, was produced from interviews with 1,050 IT leaders across the globe.
© Paula Solutions Inc. 2023.
