Take the llms.txt file everyone’s adding, or schema markup pitched as a way to get cited. We’ll show you what each is actually worth, and where to put that effort instead.
AI Anwers Ran
Why this one is worth your time
We did the homework. We compiled the credible research on how AI search actually works, from peer-reviewed academic studies to independent testing by teams like Ahrefs and iPullRank, stress-tested every claim, and ran our own study of 900 AI answers to see what holds up in the field.
You’ll leave with a short, ranked list you can act on: what actually earns citations, and what to stop paying for.
Your Host
Reserve your seat — it’s free.
Free, limited to 100 seats, and built for teams deciding where to put real AEO effort next.
Wednesday, August 05, 2026, 3:00 PM EDT
40 minutes + 20 minutes live Q&A
Free
Your Host
Enrique Flores
Founder, Paula Inc.
A Toronto digital agency built for financial services. He spent more than a decade inside Toronto’s wealth management industry before starting the firm.