Santiago Suárez D.

Before joining Paula Inc., I dedicated myself to helping brands build their identities from the ground up—crafting visual languages, selecting color palettes, and deeply enjoying every step of the creative process. Alongside building new brands, I also specialized in managing the strict visual standards of established, worldwide brands like Lego, ensuring their global guidelines were executed flawlessly.

Joining Paula provided the perfect environment to design the type of brands I’ve always been passionate about: those defined by quiet luxury, minimalism, and timeless elegance. I’ve been deeply involved in the majority of the agency’s projects, applying my design expertise to elevate the digital presence of leading financial institutions like Scotiabank and Westcourt Capital. Today, my work blends digital branding with UI/UX design, responsibly integrating AI to accelerate processes and consistently deliver high-end, high-trust experiences.