Marketing & Sales Operations

Marketing & Sales Operations

Exchange Bank of Canada

Exchange Bank of Canada

Website Design & Development

Website Design & Development

The Challenge:

EBC's website wasn’t effectively showcasing their strengths. Their sales staff needed a website that enhanced credibility and provided a user-friendly experience.

Each line of business is managed separately—and the technology stack is inadequate

The Solution:

After numerous strategy sessions, we determined that the website should clearly and compellingly convey three key points: what EBC does, how they do it, and why they are the best. Our goal was to present this information in a sleek, modern design that is easy to navigate on all devices.

Highlights

We addressed EBC's target market quickly and clearly
Introduced the EBC team in a dynamic and elegant way
Relevant numbers to reinforce EBC's legitimacy and credibility
Showcased EBC's processes using engaging, easy-to-understand visuals
A flawless mobile experience
Sleek recreation of animations on mobile
Strategically placed CTAs to encourage conversions

A robust yet efficient tech stack

Testimonials

Vlad Berbece, Director of Product Management, Exchange Bank of Canada

"Paula helped us simplify our message, getting to the core of what we do and what differentiates EBC."

Vlad Berbece, Director of Product Management, Exchange Bank of Canada

"Paula helped us simplify our message, getting to the core of what we do and what differentiates EBC."

Vlad Berbece, Director of Product Management, Exchange Bank of Canada

"Paula helped us simplify our message, getting to the core of what we do and what differentiates EBC."