Eduardo Szabo

I joined Paula in 2026 after more than 20 years working across operations, e-commerce, web development and events in Venezuela, Spain, the United States and Canada. I studied Business Marketing at Sheridan College, founded and ran my own company in Spain, and spent more than five years as a Lead Developer, launching 10+ websites a year, each scoring above 95 on Lighthouse. Before Paula, I led e-commerce operations across five marketplaces, where I grew profit margin from 6% to 18% and cut order handling time from 5 hours to 1.

What I bring to Paula is a practical view of how organizations show up and perform online, especially now that AI is changing how people search. At Paula I lead answer engine optimization (AEO) research and implementation for financial services firms, working on structured data, entity clarity and citation-readiness so our clients are found and cited by AI search engines. I like turning manual processes into systems that run on their own, so teams can focus on growth.