Enrique Flores

I started Paula in 2023, after a decade inside financial services. I spent the early part of my career at a leading boutique wealth management firm that served ultra-high-net-worth investors, then moved to a financial research business and built the digital and operational infrastructure from scratch.

I learned what these firms actually care about, how their clients evaluate them, where they get stuck digitally, and what it costs them when they get it wrong. Paula is the agency I would have wanted to hire in those years.