Génesis Esser

I joined Paula in 2025 after more than 12 years working in marketing across Venezuela, Chile and Canada. I studied marketing in Venezuela and started my own events business that same year. Later I worked at an agency in Chile where I led a team of 10 people, and in 2023 I co-founded a children’s events company here in Canada.

What I bring to Paula is a very hands-on view of marketing. I know what it is like to manage the brand, the website, the ads and the content all at the same time, and I like finding simple ways to make that work faster and better, lately with a lot of help from AI tools.