Source mix by question type
Firm-owned vs third-party sources, by question type
In June 2026 we asked ChatGPT, Perplexity, Google’s AI Overviews and Copilot the questions Canadians actually ask when choosing a wealth manager, every day for 15 days. Then we traced all 8,645 sources they cited.
The report shows which firms get named, whose websites the engines actually read, and what separates the visible from the invisible.
The firm leaderboard: who AI names, ranked, with the Big-6 banks broken into their wealth divisions and advisor teams
Who gets read versus who gets recommended, and why the two lists don’t match
Where the answers come from: the surprisingly short list of third-party sites AI leans on
How the four engines differ, and why there is no single “AI visibility” score
How to check what AI currently says about your firm