Who We Work With
Most agencies will tell you they work across industries. We don’t. The firms below are the work — the relationships that taught us what financial services actually needs from a digital partner.
Featured Clients
Premium consumer banking design across Latin America.
Brand and digital presence for ultra-high-net-worth advisory.
Multi-year operations and digital partnership.
Investor event communications system for global private markets.
Brand simplification and digital presence for global FX.
Sales presentation refined for a boutique wealth firm redefining what it means to be wealthy.
Founder
Enrique Flores
Founder, Paula Inc.
I started Paula in 2023, after a decade inside financial services. I spent the early part of my career at a leading boutique wealth management firm that served ultra-high-net-worth investors, then moved to a financial research business and built the digital and operational infrastructure from scratch.
I learned what these firms actually care about, how their clients evaluate them, where they get stuck digitally, and what it costs them when they get it wrong. Paula is the agency I would have wanted to hire in those years.
Team structure
A senior team that’s been here from the beginning
Paula isn’t a traditional agency... It’s a senior network of people I’ve worked with for years. What clients see is consistent: senior people on every call, finished work on every delivery, and the depth of a much larger team without the layers.
How we work
Human rigor.
AI scale.
Paula has been producing work for financial services firms for years. What’s changed is what we can deliver at boutique scale. The discipline that makes the difference is older than the technology: how the work is structured before any of it gets built, by people who know how financial services firms operate.
The architecture comes from us.
AI doesn’t drift on Paula’s work because we don’t ask it to do too much at once. The architectural calls — how a wealth manager’s website should be structured for the audience evaluating it, how a payments firm’s brand should signal credibility to regulated counterparties, how a CRM should function end-to-end for an asset manager’s sales team — come from senior people who’ve spent careers in this industry. The decomposition is where the rigor lives. Most agencies skip this step.
Design is human.
AI can produce a competent first pass on most things. Design isn’t one of them — at least not at the level financial services firms expect. Capturing the premium feel and sophistication these brands need still takes a designer’s hand and judgment. That work runs through Santiago, who has shaped every brand we’ve built.
AI complements the execution.
Once the architecture is set, AI handles the build: drafting, coding, configuring, researching at depth a single person couldn’t match. The work runs through whichever tool fits — Claude, HubSpot, Framer, Clay. Senior people edit the output heavily toward what financial services audiences actually respond to, not what AI assumes they will.
Senior review on every output.
Nothing ships without a human read, and in financial services that read isn’t optional. It’s what catches what AI doesn’t know it doesn’t know — voice consistency, factual accuracy on regulated content, citation integrity, design judgment, the small details that hold up to compliance and vendor scrutiny.