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HubSpot Marketing Hub Implementations & Consulting

Don’t let marketing overwhelm you

Don’t let marketing overwhelm you

Don’t let marketing overwhelm you

If your marketing stack is scattered across multiple platforms and you’re considering HubSpot to streamline your operations — you’ve come to the right place.

“53% of marketers in North America say they’re overwhelmed by the complexity of their marketing data, and 54% don’t fully trust it.”

Salesforce, State of Marketing (8th Edition)

Paula Inc. simplifies your world by implementing HubSpot Marketing Hub in a way that feels natural to your team and fuels your productivity.

Paula Inc. simplifies your world by implementing HubSpot Marketing Hub in a way that feels natural to your team and fuels your productivity.

Take charge of your marketing

Take charge of your marketing

Schedule a Strategy Call

A Proven Partner

5.0

Our Guiding Principles for HubSpot Marketing Hub Implementations

Laser-Focused on Your Goals

Technology isn’t the end goal—results are. Before we start configuring anything, we clarify what success looks like for you. Whether it’s driving more leads, nurturing higher-value deals, or improving customer retention, we align your HubSpot setup with those outcomes.

Trustworthy, Reportable & Actionable Data

You need clean, up-to-date records you can report on and know exactly where each contact stands. We build real-time data structures that prevent gaps in your dashboards—and blunders like emailing an active client with a “We miss you” message.

Tools You’ll Actually Use

HubSpot’s Marketing Hub can do a lot, but not every team needs every tool. We focus on the features that truly impact your day-to-day marketing, rather than overwhelming you with unnecessary add-ons.

Built for Growth

Your marketing infrastructure should scale with your business. Whether you’re adding more contacts, launching new services, or expanding to new regions, HubSpot’s architecture can accommodate future plans.

A Refreshingly Organized Workflow

It may sound simple, but “organized” is what most of our clients appreciate most. With well-structured properties, lists, and lifecycle stages, you’ll launch campaigns faster, track leads more effectively, and reduce manual cleanup.

"Paula has worked hand in hand with our internal teams to design customer centric solutions that are core to our digital transformation. As a result, we know more than ever about our clients and can provide enhanced experiences for them. We are thrilled to have measurable and personal campaigns at scale"

Ryan Graham,
VP, Marketing & Ecommerce, Currency Exchange International

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Our Marketing Hub Implementation Process

Discovery
01 - Making Sure You Need HubSpot
First, we confirm that HubSpot Marketing Hub is actually right for you.
Does HubSpot offer the tools you need?
Quick validation to ensure all your bases are covered in terms of functionality.
What subscription level do you need?
HubSpot sells subscriptions based on seats, hub types, and contacts. We make sure you buy just enough HubSpot—nothing less, nothing more.
Is your team ready to adopt HubSpot?
Even with a top-tier solution, success hinges on user buy-in. We ensure your team is prepped and excited.
Discovery
02 - Understanding
Your Business
To accurately reflect your business in HubSpot, we look at three angles:
Tech Stack: We inventory your CRM, spreadsheets, and marketing platforms to see how they interact. This helps us streamline everything in HubSpot.
People & Processes: We assess roles, responsibilities, and workflows across your teams. The goal? Align HubSpot with how people actually operate—or flag where processes could improve.
Data: We gauge the structure, cleanliness, and consistency of your records. We then define which data points are critical for reporting and automation, laying a solid foundation for accurate marketing.

Configuration and Implementation
01 - Understanding Your Customer Journey
We pinpoint how customers move from “Never heard of you” to “I’m ready to buy,” whether it’s an e-commerce funnel or a lengthy B2B cycle. We answer questions like:
How do prospects typically discover you?
What does your lead nurturing process look like?
When and how are leads handed off to sales?
Mapping this journey ensures HubSpot supports every stage.
Configuration and Implementation
02 - Mapping Your Business to HubSpot
HubSpot is flexible, but it’s useless if it doesn’t mirror your real operations. Here are some examples of how we map certain industries.
Multi-Location Stores: Products, orders, and individual branches belong in your portal.
Schools: Classes, students, certifications should live in HubSpot.
Investment Firms: Funds, clients, portfolios, KYCs, and advisors all need clear representation.

This approach guarantees your team finds HubSpot intuitive.
Configuration and Implementation
03 -Data Clean-Up
& Migration
Messy data might be the biggest villain in marketing. We’ve seen marketers accidentally send “We miss you” emails to active clients—and cringe when they realize the mistake. Here are our three guiding principles for data clean-ups:
Low Hanging Fruit
Start with the obvious stuff, invalid emails, duplicate records, invalid phone numbers, mislabeled
Define Clear Rules & Prioritize
Standardize data formats, naming conventions, and key fields before data cleaning. Prioritize high-impact data to create quick wins and momentum.
Implement Ongoing Maintenance
Data is never “set it and forget it.” Put processes in place—like routine deduplication—to keep data healthy.
Configuration and Implementation
04 - Tools & Integrations
Next, we configure the components and integrations that make your marketing sing:
Tracking: Web traffic code, form integrations, Google Search Console—so you see exactly where leads come from.
Assets: Upload and organize the assets the team will use so it’s all at their fingertips.

Core Tools: Email templates, segmented lists, social media connectors, ad platform integrations. This unifies every channel under one roof in HubSpot.
Configuration and Implementation
05 - Automation
Automation isn’t just auto-responses—think behind-the-scenes workflows that keep leads progressing and data accurate. Examples:
Welcome Journey: A series of communications for new clients about the value they’ll get and next steps, creating a smooth onboarding experience.
Lifecycle Stages: Automatically shift a contact from Stranger to Client as they progress through the sales journey.
Sales Funnel Automation: Automated steps for the most common buyer journeys, ensuring leads never slip through the cracks.
Configuration and Implementation
06 -Reporting & Attribution
One major advantage of a well-implemented HubSpot Marketing Hub is better visibility into your efforts’ effectiveness. We set up:
Attribution Reporting: Know which channels and campaigns are driving conversions—multi-touch attribution helps you see every step.
Custom Dashboards: Track KPIs like click-throughs, lead-to-customer conversion, webinar performance, and beyond.Lifecycle Analytics: View how many contacts are at each stage, spot bottlenecks, and optimize accordingly.With consistent data and integrated campaigns, you finally have a single source of truth for all your marketing insights.

Training, Maintenance and Support
01 - Training & Support
Fancy workflows won’t matter if your team can’t use them. After building your Marketing Hub, we train everyone—marketing, sales, ops—through:
Live Sessions: In-depth, interactive training.
AI-Based Documentation: Quick, context-aware answers.
Recorded Videos: Convenient for future reference or onboarding new hires.
Training, Maintenance and Support
02 - Audit & Ongoing Optimization
Nothing stays perfect. Your business evolves, HubSpot releases updates, campaigns shift. That’s why periodic check-ins are critical to see what’s working, what’s not, and what new tricks we can leverage from HubSpot’s ever-expanding toolkit.

Discovery

01 - Making Sure You Need HubSpot

First, we confirm that HubSpot Marketing Hub is actually right for you.

Does HubSpot offer the tools you need?

Quick validation to ensure all your bases are covered in terms of functionality.

What subscription level do you need?

HubSpot sells subscriptions based on seats, hub types, and contacts. We make sure you buy just enough HubSpot—nothing less, nothing more.

Is your team ready to adopt HubSpot?

Even with a top-tier solution, success hinges on user buy-in. We ensure your team is prepped and excited.

Configuration and Implementation

01 - Understanding Your Customer Journey

We pinpoint how customers move from “Never heard of you” to “I’m ready to buy,” whether it’s an e-commerce funnel or a lengthy B2B cycle. We answer questions like:

How do prospects typically discover you?

What does your lead nurturing process look like?

When and how are leads handed off to sales?

Mapping this journey ensures HubSpot supports every stage.

Training, Maintenance and Support

01 - Training & Support

Fancy workflows won’t matter if your team can’t use them. After building your Marketing Hub, we train everyone—marketing, sales, ops—through:

Live Sessions:

In-depth, interactive training.

AI-Based Documentation:

Quick, context-aware answers.

Recorded Videos:

Convenient for future reference or onboarding new hires.

Why Partner with Paula Inc.?

Obsessed with Quality

When it comes to going to great lengths to ensure that everything is designed, implemented and managed just right—we are guilty on all charges.

HubSpot Partner Agency

We’re recognized by HubSpot (listed in their partner directory), holding a Marketing Hub Implementation Certification among others.

Extensive Hands-On Experience

We’re not dabblers. From advanced reporting dashboards (like multi-touch attribution) to complex workflows, we know how to get the most out of HubSpot Pro and Enterprise editions.

Top-Notch Communicators & Project Managers

Clients frequently cite our consistent updates and clear communication as a major differentiator.

Finishers

We don’t quit when things get hard—whether it’s people, process, communication, or technical challenges. We stay solutions-focused until the job’s done.