Marketing Attribution is an exercise in setting up the parameters to identify — with actionable precision — your sources of business and transactions.

It helps you see which channels, events, and assets are driving results. The chart below illustrates a simple version of the structure of a marketing attribution report.

On the left, you have the common channels through which contacts first engage with your business.

On the right, you have what are normally the last touchpoints before the visitor decides to buy.

Next to each of these are the ways you can categorize them to make your reports more digestible.

This is the kind of setup that we implement for our clients, particularly for E-commerce, RevOps, and Marketing Operations leaders

And this is only half the picture.

The other important aspect of this equation is bringing in financial and transaction data and tying it to each client so we can see not just how they were acquired and what caused them to purchase, but also how much revenue we've generated from them.

Just picture how you can manage the allocation of your marketing — and sales — resources when you have this kind of power.

If marketing attribution is a challenge you wish to solve, contact us!